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Guidelines for e-Startup Promotion Strategy
16 references·2 citing·48 second hop
Guidelines for e-Startup Promotion Strategy (2015)Guidelines for e-Startup Promotion Strate…Measuring the Information Society 2013 (2013)Measuring the Information Soc…Crowdfunding of Small Entrepreneurial Ventures (2010)Crowdfunding of Small Entrepr…Entrepreneurial marketing: moving beyond marketing in new ventures (2009)Entrepreneurial marketing: mo…The financing of small innovative firms: the Italian case (2008)The financing of small innova…Success Factors in New Ventures: A Meta‐analysis* (2007)Success Factors in New Ventur…From Subservient Chickens to Brawny Men (2006)From Subservient Chickens to …Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005)Factors influencing consumers…Controlled infection! Spreading the brand message through viral marketing (2005)Controlled infection! Spreadi…Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Viral Marketing or Electronic…Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Entrepreneurial Marketing: A …Assessing the Contribution of Venture Capital to Innovation (2000)Assessing the Contribution of…Innovation, Competitive Advantage and Rent: A Model and Test (1996)Innovation, Competitive Advan…Marketing and entrepreneurship in SMEs : An innovative approach (1995)Marketing and entrepreneurshi…Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques (1994)Characteristics of partnershi…Measuring the information society (1989)Measuring the information soc…Environments and Strategies of Organization Start-Up: Effects on Early Survival (1989)Environments and Strategies o…Human resource management practices at university spin-offs (2021)Human resource management pra…Academic entrepreneurship: phase-specific constraints and needs (2019)Academic entrepreneurship: ph…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Economic Institutions of Capitalism (1987)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)The evolution of cooperation in strategic alliances: Initial conditions or learning processes? (2007)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Market Maven: A Diffuser of Marketplace Information (1987)A Multivariate Analysis of Web Usage (1999)e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context (2010)Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Managing Brands in the Social Media Environment (2013)Firm Resources and Sustained Competitive Advantage (1991)The Promise of Entrepreneurship as a Field of Research (2000)Firm resources and sustained competitive advantage (2004)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Conducting content‐analysis based literature reviews in supply chain management (2012)Better Together? Signaling Interactions in New Venture Pursuit of Initial External Capital (2015)From Marketing Mix to Relationship Marketing (1994)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Capitalism, Socialism and Democracy (1997)The Evolution and Development of Entrepreneurial Marketing (2008)A Competency-Based Perspective on Entrepreneurship Education: Conceptual and Empirical Insights (2013)New Venture Creation Entrepreneurship for the 21st Century (2014)Corporate financing and investment decisions when firms have information that investors do not have (1984)The economics of small business finance: The roles of private equity and debt markets in the financial growth cycle (1998)The Financing of Research and Development (2002)An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets (2013)Crowdfunding (2013)Some Simple Economics of Crowdfunding (2014)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Initial conditions and moment restrictions in dynamic panel data models (1998)Family succession and firm performance: Evidence from Italian family firms (2007)Innovation and productivity in SMEs: empirical evidence for Italy (2009)POLITICIANS AT WORK: THE PRIVATE RETURNS AND SOCIAL COSTS OF POLITICAL CONNECTIONS (2013)Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research1 (1999)Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review (2006)Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice (2009)Law, finance, and economic growth in China (2005)The dynamics of crowdfunding: An exploratory study (2013)Technological Innovation, Resource Allocation, and Growth* (2017)A Theory of the Early Growth of the Firm (1998)The Individual-Opportunity Nexus (2003)Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances (2011)Improved Response to Disasters and Outbreaks by Tracking Population Movements with Mobile Phone Network Data: A Post-Earthquake Geospatial Study in Haiti (2011)The relationship between ICT and student literacy in mathematics, reading, and science across 44 countries: A multilevel analysis (2018)Structural change and digitalization in developing countries: Conceptually linking the two transformations (2020)
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References

  • 1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
  • 2000Assessing the Contribution of Venture Capital to Innovation2,098 cited
  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
  • 2010Crowdfunding of Small Entrepreneurial Ventures857 cited
  • 2002Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives771 cited
  • 1989Measuring the information society610 cited
  • 1995Marketing and entrepreneurship in SMEs : An innovative approach534 cited
  • 2007Success Factors in New Ventures: A Meta‐analysis*507 cited
  • 1989Environments and Strategies of Organization Start-Up: Effects on Early Survival458 cited
  • 2008The financing of small innovative firms: the Italian case412 cited
  • 1996Innovation, Competitive Advantage and Rent: A Model and Test345 cited
  • 2009Entrepreneurial marketing: moving beyond marketing in new ventures315 cited
  • 2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model314 cited
  • 2006From Subservient Chickens to Brawny Men285 cited
  • 2013

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Measuring the Information Society 2013
281 cited
  • 2005Controlled infection! Spreading the brand message through viral marketing265 cited
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    • 2019Academic entrepreneurship: phase-specific constraints and needs12 cited
    • 2021Human resource management practices at university spin-offs6 cited