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Kundenorientierte Messung des Markenwerts
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Kundenorientierte Messung des Markenwerts (2005)Kundenorientierte Messung des MarkenwertsArtificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement (2022)Artificial Intelligence in Ma…Die deutsche Live-Oper im Kontext digitaler Rezeptionsmöglichkeiten (2019)Die deutsche Live-Oper im Kon…Controlling der Marketingkommunikation (2009)Controlling der Marketingkomm…Kulturbranding (2007)KulturbrandingMarkencontrolling — Sicherstellung der Effektivität und Effizienz der Markenführung (2004)Markencontrolling — Sicherste…Advances in Consumer Research (1983)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research (2005)Oper für alle? Open Air-Veranstaltungen als Einstieg in das Opernerlebnis – das Beispiel der Bayerischen Staatsoper München (2017)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Brand Purchase Funnel (2017)Consumer Neuroscience (2012)Konsumentenverhalten (2013)Konsumentenverhalten (2022)Die Betriebswirtschaft (1953)Die feinen Unterschiede : Kritik der gesellschaftlichen Urteilskraft (1987)‘Building Strong Brands’ (1996)
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  • 2004Markencontrolling — Sicherstellung der Effektivität und Effizienz der Markenführung20 cited
  • 2022Artificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement12 cited
  • 2009Controlling der Marketingkommunikation9 cited
  • 2007Kulturbranding4 cited
  • 2019Die deutsche Live-Oper im Kontext digitaler Rezeptionsmöglichkeiten2 cited

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