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Nuevas tendencias del marketing: el marketing experiencial.
16 references·4 citing·36 second hop
Nuevas tendencias del marketing: el marketing experiencial. (2012)Nuevas tendencias del marketing: el marke…Determining the Factors Affecting the Memorable Nature of Travel Experiences (2010)Determining the Factors Affec…Customer experience management: a critical review of an emerging idea (2010)Customer experience managemen…An epistemological view of consumer experiences (2010)An epistemological view of co…Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Dimensions of Cruisers’ Exper…Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction (2008)Relationships Among Experient…Measuring Experience Economy Concepts: Tourism Applications (2007)Measuring Experience Economy …How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Revisiting Consumption Experience (2003)Revisiting Consumption Experi…Building Great Customer Experiences (2002)Building Great Customer Exper…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Flow. The Psychology of Optimal Experience. New York (HarperPerennial) 1990. (1990)Flow. The Psychology of Optim…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Religions, Values, and Peak-Experiences (1965)Religions, Values, and Peak-E…Sensory marketing in the women’s fashion sector: The smell of the shops in Madrid (2021)Sensory marketing in the wome…Experience marketing: a study of the conceptual aspects (2020)Experience marketing: a study…Marketing Responsable: Ventaja Distintiva en la Cadena de Valor de las Organizaciones (2019)Marketing Responsable: Ventaj…Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience (2018)Methodological proposal for t…The Tacit Dimension (1997)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Customer experience management: toward implementing an evolving marketing concept (2015)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Antecedents of Tourists’ Loyalty to Mauritius (2011)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2017)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations (2009)Development of a Scale to Measure Memorable Tourism Experiences (2010)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Evolving to a New Dominant Logic for Marketing (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The Emerging Meanings of Religiousness and Spirituality: Problems and Prospects (1999)The Psychology of Worldviews (2004)Toward a theory of customer engagement marketing (2016)A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation (1999)Subjective well-being: Three decades of progress. (1999)The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach (2002)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 1990Flow. The Psychology of Optimal Experience. New York (HarperPerennial) 1990.1,852 cited
  • 2007Measuring Experience Economy Concepts: Tourism Applications1,838 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 1965Religions, Values, and Peak-Experiences986 cited
  • 2009Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend880 cited
  • 2003Revisiting Consumption Experience851 cited
  • 2010An epistemological view of consumer experiences571 cited
  • 2002Building Great Customer Experiences568 cited
  • 2010Customer experience management: a critical review of an emerging idea501 cited
  • 2008Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction493 cited

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  • 2010Determining the Factors Affecting the Memorable Nature of Travel Experiences323 cited
  • Cited by

    • 2019Marketing Responsable: Ventaja Distintiva en la Cadena de Valor de las Organizaciones28 cited
    • 2018Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience18 cited
    • 2020Experience marketing: a study of the conceptual aspects12 cited
    • 2021Sensory marketing in the women’s fashion sector: The smell of the shops in Madrid10 cited