References

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• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
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• 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
• 1998Ego depletion: Is the active self a limited resource?5,308 cited
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• 1985Mental Accounting and Consumer Choice4,875 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1999Mental accounting matters3,344 cited
• 1984The Efficient Assessment of Need for Cognition2,911 cited
• 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
• 1994The Nature of Customer Value: An Axiology of Services in the Consumption Experience1,364 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited