SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Information technology revolution and transition marketing strategies of political parties: analysis through AHP
16 references·1 citing·50 second hop
Information technology revolution and transition marketing strategies of political parties: analysis through AHP (2015)Information technology revolution and tra…New Media and Political Marketing in the United States: 2012 and Beyond (2012)New Media and Political Marke…Human population growth and the demographic transition (2009)Human population growth and t…Analytic hierarchy process to assess and optimize distribution network (2008)Analytic hierarchy process to…Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance (2007)Is e-marketing coming of age?…Group Decision Making: Drawing Out and Reconciling Differences (2007)Group Decision Making: Drawin…New media campaigns and the managed citizen (2006)New media campaigns and the m…The Marriage of Politics and Marketing (2001)The Marriage of Politics and …Strategic political segmentation ‐ A new approach for a new era of political marketing (2001)Strategic political segmentat…Political Marketing--Generating Effective Candidates, Campaigns, and Causes (1999)Political Marketing--Generati…Political marketing and the marketing concept (1996)Political marketing and the m…Political marketing ‐ vive la différence! (1996)Political marketing ‐ vive la…The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical (1992)The Four Ps of the Marketing …The application of marketing to British politics (1990)The application of marketing …Marketing the Political Product (1988)Marketing the Political Produ…The Analytic Hierarchy Process (1985)The Analytic Hierarchy ProcessThe Marketing Revolution (1960)The Marketing RevolutionUsing Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls (2017)Using Fuzzy Delphi and Genera…An Economic Theory of Democracy. (1958)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Changing Models of Party Organization and Party Democracy (1995)Celebrity Politicians: Popular Culture and Political Representation (2004)Measuring the Professionalization of Political Campaigning (2009)Fast thinking: Implications for democratic politics (2015)Principles of Marketing (1972)Marketing as Exchange (1975)The Art and Science of Negotiation. (1984)Key Concepts in Social Research (2004)Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign (2005)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Reconciling marketing with political science: Theories of political marketing (1997)Political Advertising Believability and Information Source Value during Elections (2002)Network view of MNCs' socio-political behavior (2007)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Handbook of Social Psychology (2013)Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation (2020)Women on corporate boards and corporate financial and non-financial performance: A systematic literature review and future research agenda (2020)Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study (2023)Beyond six billion : forecasting the world's population (2000)Fiscal Implications of Ageing: Projections of Age-Related Spending (2001)World Population Prospects The 2006 Revision (2007)Dimensions of global population projections: what do we know about future population trends and structures? (2010)Human population reduction is not a quick fix for environmental problems (2014)Dynamic links among the demographic dividend, digitalization, energy intensity and sustainable economic growth: Empirical evidence from emerging economies (2021)Ratio scales and category scales for a dozen perceptual continua. (1957)Theory and Methods of Scaling (1959)A scaling method for priorities in hierarchical structures (1977)The analytic hierarchy process—what it is and how it is used (1987)Applications of the extent analysis method on fuzzy AHP (1996)Analytic hierarchy process: An overview of applications (2004)Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)Communities of practice learning, meaning, and identity (1999)Bowling alone: the collapse and revival of American community (2000)Communication, Power and Counter-power in the Network Society (2007)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)The Relevance of Algorithms (2014)Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm (1997)A synthesis of contemporary market orientation perspectives (2001)The Consequences of Dysfunctional Customer Behavior (2003)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A Reexamination of the Determinants of Consumer Satisfaction (1996)Critical service logic: making sense of value creation and co-creation (2012)Consensus Building in AHP-Group Decision Making: A Bayesian Approach (2010)A business strategy selection of green supply chain management via an analytic network process (2012)The Modern Science of Multicriteria Decision Making and Its Practical Applications: The AHP/ANP Approach (2013)
this work references cited by second hop

References

  • 1985The Analytic Hierarchy Process15,407 cited
  • 2009Human population growth and the demographic transition741 cited
  • 1960The Marketing Revolution618 cited
  • 2007Group Decision Making: Drawing Out and Reconciling Differences419 cited
  • 2006New media campaigns and the managed citizen327 cited
  • 1996Political marketing ‐ vive la différence!295 cited
  • 1996Political marketing and the marketing concept222 cited
  • 2007Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance222 cited
  • 2001The Marriage of Politics and Marketing196 cited
  • 1992The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical152 cited
  • 2008Analytic hierarchy process to assess and optimize distribution network139 cited
  • 1999Political Marketing--Generating Effective Candidates, Campaigns, and Causes116 cited
  • 2012New Media and Political Marketing in the United States: 2012 and Beyond108 cited
  • 1990The application of marketing to British politics95 cited
  • 1988Marketing the Political Product92 cited
  • 2001

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Strategic political segmentation ‐ A new approach for a new era of political marketing
85 cited

Cited by

  • 2017Using Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls25 cited