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Impact of Death-Related Television Programming on Advertising Evaluation
16 references·0 citing·46 second hop
Impact of Death-Related Television Programming on Advertising Evaluation (2015)Impact of Death-Related Television Progra…Social Identity Theory (2016)Social Identity TheoryThe sourcebook for political communication research: Methods, measures, and analytical techniques (2010)The sourcebook for political …“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007)“My” Brand or “Our” Brand: Th…Chapter 6 Social Identity Theory (2006)Chapter 6 Social Identity The…The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior (2004)The Urge to Splurge: A Terror…Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…Identity Theory and Social Identity Theory (2000)Identity Theory and Social Id…Cultural Variations in Country of Origin Effects (2000)Cultural Variations in Countr…A dual-process model of defense against conscious and unconscious death-related thoughts: An extension of terror management theory. (1999)A dual-process model of defen…Role of consciousness and accessibility of death-related thoughts in mortality salience effects. (1994)Role of consciousness and acc…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory (1986)The Causes and Consequences o…Public Self and Private Self (1986)Public Self and Private SelfRediscovering the Social Group: A Self-Categorization Theory. 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References

  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 2000Identity Theory and Social Identity Theory4,461 cited
  • 1986The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory2,409 cited
  • 2016Social Identity Theory1,551 cited
  • 1999A dual-process model of defense against conscious and unconscious death-related thoughts: An extension of terror management theory.1,389 cited
  • 1994Role of consciousness and accessibility of death-related thoughts in mortality salience effects.901 cited
  • 1986Public Self and Private Self849 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations544 cited
  • 2000Cultural Variations in Country of Origin Effects541 cited
  • 2010The sourcebook for political communication research: Methods, measures, and analytical techniques504 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 2004The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior

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462 cited
  • 2006Chapter 6 Social Identity Theory400 cited
  • 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
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