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Perfil de valor de marca y la medición de sus componentes
5 references·1 citing·26 second hop
Perfil de valor de marca y la medición de sus componentes (2008)Perfil de valor de marca y la medición de…Consumer Learning and Brand Equity (2000)Consumer Learning and Brand E…An Empirical Analysis of Umbrella Branding (1998)An Empirical Analysis of Umbr…Construir marcas poderosas (1996)Construir marcas poderosasMetodología de la investigación (1993)Metodología de la investigaci…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS (2013)PERSONALIDAD DE MARCA EN CARR…Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Building Strong Brands (1995)Trust and e-commerce: a study of consumer perceptions (2003)The impact of perceived corporate social responsibility on consumer behavior (2005)Destination image and destination personality: An application of branding theories to tourism places (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Dimensions of Consumer Expertise (1987)From conditioning to category learning: An adaptive network model. (1988)Managing What Consumers Learn from Experience (1989)The theoretical separation of brand equity and brand value: Managerial implications for strategic planning (2007)How Important Are Brands? A Cross-Category, Cross-Country Study (2010)Authenticity and place attachment of major visitor attractions (2015)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Measures of Marketing Success: (2002)The Role of Packaging in Positioning an Orange Juice (2007)The Effect Of Promotion Type And Benefit Congruency On Brand Image (2011)Análisis cualitativo de contenido: una alternativa metodológica alcanzable (2008)Competencias Docentes del Profesorado Universitario (2015)Metodolog�a de la Investigaci�n Social Cuantitativa (2015) (2018)
this work references cited by second hop

References

  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1993Metodología de la investigación1,466 cited
  • 1998An Empirical Analysis of Umbrella Branding480 cited
  • 2000Consumer Learning and Brand Equity236 cited
  • 1996Construir marcas poderosas124 cited

Cited by

  • 2013PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS9 cited

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