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Marketing orientation : a powerful, and fruitful, competitive edge for industrial marketers
16 references·0 citing·37 second hop
Marketing orientation : a powerful, and fruitful, competitive edge for industrial marketers (1995)Marketing orientation : a powerful, and f…Market-Led Strategic Change (2016)Market-Led Strategic ChangeThe Practice of Management (2012)The Practice of ManagementMarket Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Developing a market orientation: An organizational strategy perspective (1992)Developing a market orientati…The Marketing Concept: Putting the Theory into Practice (1990)The Marketing Concept: Puttin…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The Marketing Concept: What It Is and What It Is Not (1986)The Marketing Concept: What I…Differences among exporting firms based on their degree of internationalization (1984)Differences among exporting f…Quality Is More than Making a Good Product (1983)Quality Is More than Making a…The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)The Export Behavior of Smalle…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Marketing as Exchange (1975)Marketing as ExchangeMANAGERIAL AND ORGANIZATIONAL FACTORS ASSOCIATED WITH COMPANY PERFORMANCE‐PART II. A CONTINGENCY ANALYSIS (1975)MANAGERIAL AND ORGANIZATIONAL…Making the marketing concept work (1959)Making the marketing concept …Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Structural Inertia and Organizational Change (1984)The Effect of a Market Orientation on Business Profitability (1990)Managing organisational knowledge by diagnosing intellectual capital: framing and advancing the state of the field (1999)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Formative versus reflective measurement models: Two applications of formative measurement (2008)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)The Capabilities of Market-Driven Organizations (1994)Diffusion of Innovations 1 (2019)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)An Attempted Integration of the Literature on the Export Behavior of Firms (1978)The Relationship Between Firm Size and Export Behavior Revisited (1994)Challenges for Internationalization Process Theory: The Case of International New Ventures (1997)The Internationalization of Small High-Technology Firms (1999)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)On the Relationship Between Firm Size and Export Intensity (1992)Explaining the formation of international new ventures: The limits of theories from international business research (1994)Network relationships and the internationalisation process of small software firms (1997)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 2012The Practice of Management3,745 cited
  • 1975Marketing as Exchange1,648 cited
  • 1977The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms1,501 cited
  • 1992Developing a market orientation: An organizational strategy perspective1,213 cited
  • 1984Differences among exporting firms based on their degree of internationalization678 cited
  • 1986The Marketing Concept: What It Is and What It Is Not589 cited
  • 1959Making the marketing concept work429 cited
  • 1975MANAGERIAL AND ORGANIZATIONAL FACTORS ASSOCIATED WITH COMPANY PERFORMANCE‐PART II. A CONTINGENCY ANALYSIS343 cited
  • 2016Market-Led Strategic Change260 cited
  • 1983Quality Is More than Making a Good Product252 cited

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1990
The Marketing Concept: Putting the Theory into Practice
238 cited

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