Current and Future Interdependence

Abstract

This paper proposes and tests a new dimension of dependence-time. Specifically, it proposes that a buyer may perceive a different degree of dependence in the current situation and in the situation that is anticipated to exist in the future. It also proposes that these different perceptions will have predictably different effects on two central constructs in channel relationships-opportunism and trust. The proposed relationships are tested with data collected from wholesalers. The evidence supports all the proposed relationships and provides insights into the basic dynamics of dependence.

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