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Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas
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  • n.d.A theory of justice original edition24,876 cited

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  • 2010Targeted Marketing and Public Health230 cited
  • 2006Consumer normalcy: Understanding the value of shopping through narratives of consumers with visual impairments211 cited
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  • 2007Consumer Experiences with Predatory Lending Practices105 cited
  • 2002Consumer Culture and the Culture of poverty: Implications for Marketingtheory and Practice80 cited
  • 2020Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy78 cited
  • 2007The Consumer Culture of Poverty: Behavioral Research Findings and Their Implications in an Ethnographic Context77 cited
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  • 2019Access-based business model innovation in frontier markets: Case study of shared mobility in Timor-Leste39 cited
  • 2007Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor38 cited
  • 2019Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach

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37 cited
  • 2013Consumer Evaluation of Target Marketing to the Bottom of the Pyramid35 cited
  • 2018Moral Intensity, Issue Characteristics, and Ethical Issue Recognition in Sales Situations33 cited
  • 2009A naturological approach to marketing exchanges: Implications for the bottom of the pyramid32 cited