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Spécifictés et stratégies marketing des différents univers du luxe
0 references·4 citing·20 second hopsampled
Spécifictés et stratégies marketing des différents univers du luxe (1991)Spécifictés et stratégies marketing des d…What is the Value of Luxury? A Cross‐Cultural Consumer Perspective (2012)What is the Value of Luxury? …Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Measuring Consumers' Luxury V…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Why we buy what we buy: A theory of consumption values (1991)The Theory of the Leisure Class (2009)Customer commitment to luxury brands: Antecedents and consequences (2015)Mapping the luxury research landscape: A bibliometric citation analysis (2016)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)A Theory of Social Comparison Processes (1954)Culture's Consequences: International Differences in Work-Related Values (1981)Cultures and Organizations: Software of the Mind. (1993)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)What is a luxury brand? A new definition and review of the literature (2017)The Measurement of Meaning (1957)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Possessions and the Extended Self (1988)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Chatbot e-service and customer satisfaction regarding luxury brands (2018)Advances in Consumer Research (2025)
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  • 2004Measuring perceptions of brand luxury1,575 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,129 cited
  • 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework516 cited
  • 2012What is the Value of Luxury? A Cross‐Cultural Consumer Perspective330 cited

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