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A Characterisation of Consumer Empowerment Drawn from Three Views of Power · Study

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ChapterA Characterisation of Consumer Empowerment Drawn from Three Views of Power

Haitham Hmoud Alshibly2014

Chapter2014

A Characterisation of Consumer Empowerment Drawn from Three Views of Power

Haitham Hmoud Alshibly · Janet Aisbett · Guilherme D. Pires

11 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1962Power-Dependence Relations 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology 2001Strategy and the Internet.1979Trust and Power 1994Trustworthiness as a Source of Competitive Advantage 2000Reputation systems 1977Breaking Free from Product Marketing 1988Communication and Control Processes in the Delivery of Service Quality

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Year2014

Typechapter

Published2014-10-08

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/978-3-319-11761-4_99

openalex_workW1896320720

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