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Die Erweckung des Verbrauchers – Zum Nutzen von Marken im Zeitalter digitaler Medien · Study

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ChapterDie Erweckung des Verbrauchers – Zum Nutzen von Marken im Zeitalter digitaler Medien

Thomas Heun2014

Chapter2014

Die Erweckung des Verbrauchers – Zum Nutzen von Marken im Zeitalter digitaler Medien

6 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1971Book Review: The Theory of Buyer Behavior 1982A Means-End Chain Model Based on Consumer Categorization Processes 1982A Means-End Chain Model Based on Consumer Categorization Processes 2001Laddering theory, method, analysis, and interpretation.2005Die Erlebnisgesellschaft : Kultursoziologie der Gegenwart 2005How brands become icons: the principles of cultural branding 2002The World of Goods 1919Psychology from the standpoint of a behaviorist.

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2016Content-Marketing: Digitale Markenführung mit nützlichen Inhalten

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-658-03298-2_3

openalex_workW1896349974

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