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Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert · Study

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ChapterTotal Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert

Thomas Heun2014

Chapter2014

Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert

5 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

2001Brand Community 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition 2005How brands become icons: the principles of cultural branding 2003We Are What We Post? Self-Presentation in Personal Web Space 2018Marketing 3.0: From Products to Customers to the Human Spirit 2010Marketing 3.0 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung 2002The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism

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2016Content-Marketing: Digitale Markenführung mit nützlichen Inhalten

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations5

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-03298-2_1

openalex_workW1024765739

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