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Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert
16 references·1 citing·32 second hop
Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert (2014)Total Digital? Zum Wandel des Markenkonze…Marketing 3.0: From Products to Customers to the Human Spirit (2018)Marketing 3.0: From Products …Integrierte Unternehmens- und Markenkommunikation (2014)Integrierte Unternehmens- und…Seducing the subconscious: the psychology of emotional influence in advertising (2012)Seducing the subconscious: th…Five ways branding is changing (2012)Five ways branding is changingFacebook ‘friendship’ and brand advocacy (2012)Facebook ‘friendship’ and bra…Marketing 3.0 (2010)Marketing 3.0Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung (2009)Integrierte Unternehmens- und…Soziologie der Marke (2005)Soziologie der MarkeHow brands become icons: the principles of cultural branding (2005)How brands become icons: the …We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…The Support Economy20035Shoshana Zuboff and James Maxmin. The Support Economy. New York, NY: Viking 2002. 458 pp., ISBN: 0 670 88736 6 $27.95 (hardback) (2003)The Support Economy20035Shosh…The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism (2002)The Support Economy: Why Corp…Brand Community (2001)Brand CommunityThe things we do: using the lessons of Bernard and Darwin to understand the what, how, and why of our behavior (2000)The things we do: using the l…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…Content-Marketing: Digitale Markenführung mit nützlichen Inhalten (2016)Content-Marketing: Digitale M…The Presentation of Self in Everyday Life. (1956)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Users of the world, unite! The challenges and opportunities of Social Media (2009)I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience (2010)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Agenda for Co-Creation Tourism Experience Research (2009)Service-Dominant Logic (2014)Big other: Surveillance Capitalism and the Prospects of an Information Civilization (2015)The Effect of a Market Orientation on Business Profitability (1990)Evolving to a New Dominant Logic for Marketing (2003)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Managing Plurilingual and Intercultural Practices in the Workplace (2016)Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth (2017)Stellenwert und Gegenstand des Markenmanagement (2002)Theoretisches Grundkonzept der identitätsorientierten Markenführung (2002)Herausforderungen und Aufgaben des Markenmanagements (2005)Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (2008)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Handlungsfelder und Wertschöpfung (2022)When Good Brands Do Bad (2004)Access-Based Consumption: The Case of Car Sharing: Table 1. (2012)Principles in halal supply chain management (2012)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention (2020)An Open Government Maturity Model for social media-based public engagement (2012)Green marketing orientation: Conceptualization, scale development and validation (2017)
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References

  • 2001Brand Community4,090 cited
  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 2005How brands become icons: the principles of cultural branding1,295 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,263 cited
  • 2018Marketing 3.0: From Products to Customers to the Human Spirit624 cited
  • 2010Marketing 3.0593 cited
  • 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung284 cited
  • 2002The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism252 cited
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  • 2014Integrierte Unternehmens- und Markenkommunikation176 cited
  • 2012Facebook ‘friendship’ and brand advocacy120 cited
  • 2003The Support Economy20035Shoshana Zuboff and James Maxmin. The Support Economy. New York, NY: Viking 2002. 458 pp., ISBN: 0 670 88736 6 $27.95 (hardback)112 cited
  • 2005Soziologie der Marke97 cited
  • 2000The things we do: using the lessons of Bernard and Darwin to understand the what, how, and why of our behavior86 cited
  • 2012Seducing the subconscious: the psychology of emotional influence in advertising

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38 cited
  • 2012Five ways branding is changing31 cited
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    • 2016Content-Marketing: Digitale Markenführung mit nützlichen Inhalten5 cited