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Von der Markenbotschaft zum Markenbotschafter
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(2013)Brand authenticity: An integrative framework and measurement scale (2014)Elements of strategic social media marketing: A holistic framework (2016)Organizational commitment, job satisfaction, and turnover among psychiatric technicians. (1974)The measurement of organizational commitment (1979)Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover. (1984)A three-component conceptualization of organizational commitment (1991)Justice at the millenium: A meta-analytic review of 25 years of organizational justice research. (2001)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research22,085 cited
  • 1996The Behavioral Consequences of Service Quality12,400 cited
  • 1990The measurement and antecedents of affective, continuance and normative commitment to the organization11,924 cited
  • 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,887 cited
  • 1995Building Strong Brands4,440 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,939 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,051 cited
  • 2007Strategic Brand Management1,712 cited
  • 2001Using Mentoring and Storytelling to Transfer Knowledge in the Workplace725 cited
  • 2009Brand-Specific Leadership: Turning Employees into Brand Champions545 cited
  • 1995Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer452 cited
  • 2007B2B Brand Management289 cited
  • 1999The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance236 cited
  • 2007Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding219 cited
  • 2008The service encounter

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210 cited
  • 2002Customer-sales employee encounters: a dyadic perspective166 cited
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