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The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector
16 references·1 citing·43 second hop
The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector (2015)The Effect of Brand Management and Produc…Strategic Brand Management (2007)Strategic Brand ManagementCrafting Brand Authenticity: The Case of Luxury Wines* (2005)Crafting Brand Authenticity: …Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms (2004)Market Orientation, Innovativ…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Market Orientation and Altern…Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry (2000)Why the Microbrewery Movement…Entrepreneurship and Marketing Strategy: The SME under Globalization (2000)Entrepreneurship and Marketin…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Crossroads—Organizational Performance as a Dependent Variable (1997)Crossroads—Organizational Per…The problem of equivalent models in applications of covariance structure analysis. (1993)The problem of equivalent mod…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory: Strategies for Qualitative Research (1968)The Discovery of Grounded The…New experiences in the Italian craft beer market. Opportunities for development in the Piedmont Region (2023)New experiences in the Italia…Price, brand name, and product composition characteristics as determinants of perceived quality. 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this work references cited by second hop

References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research6,679 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2007Strategic Brand Management1,706 cited
  • 2002Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications1,046 cited
  • 2000Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry1,038 cited
  • 1993The problem of equivalent models in applications of covariance structure analysis.909 cited
  • 2005Crafting Brand Authenticity: The Case of Luxury Wines*876 cited
  • 2004Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms869 cited
  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited

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  • 1997Crossroads—Organizational Performance as a Dependent Variable825 cited
  • 2000Entrepreneurship and Marketing Strategy: The SME under Globalization824 cited
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    • 2023New experiences in the Italian craft beer market. Opportunities for development in the Piedmont Region0 cited