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Green Marketing: A Study of Consumer Perception and Preferences in India
12 references·16 citing·43 second hop
Green Marketing: A Study of Consumer Perception and Preferences in India (2014)Green Marketing: A Study of Consumer Perc…Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products (2012)Green Marketing: A Study of C…Characteristics of research on green marketing (2007)Characteristics of research o…Green and Competitive: Ending the Stalemate (2000)Green and Competitive: Ending…Green Marketing: Opportunity for Innovation (1999)Green Marketing: Opportunity …Green Buying: The Influence of Environmental Concern on Consumer Behavior (1997)Green Buying: The Influence o…Using strategic alliances to develop credible green marketing (1995)Using strategic alliances to …Green and competitive: ending the stalemate (1995)Green and competitive: ending…An Introduction To Green Marketing (1994)An Introduction To Green Mark…Corporate social responsibility: A critical approach (1991)Corporate social responsibili…Amount of information about the attitude object and attitude-behavior consistency. (1985)Amount of information about t…Socially Responsible Consumers: Profile and Implications for Public Policy (1984)Socially Responsible Consumer…Socially Responsible Consumers: Profile and Implications for Public Policy (1984)Socially Responsible Consumer…Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge (2023)Investigating the Effect of G…Green marketing to promote the natural protected area (2023)Green marketing to promote th…Green marketing practices and organizational sustainable performance in developing countries context: an empirical study (2023)Green marketing practices and…Determining factors in shaping the sustainable behavior of the generation Z consumer (2023)Determining factors in shapin…Consumers perception on green marketing towards eco-friendly fast moving consumer goods (2023)Consumers perception on green…Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image (2023)Buy green only: Interplay bet…Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship (2022)Encouraging green product pur…A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies (2022)A Theoretical Framework for t…Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective (2021)Green product awareness effec…Green marketing and perceived SME profitability: the meditating effect of green purchase behaviour (2021)Green marketing and perceived…Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction (2021)Effect of spirituality and et…Determinants of innovative green electronics: An experimental study of eco-friendly laptop computers (2021)Determinants of innovative gr…Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland (2021)Antecedents of green purchase…Perceptions of young entrepreneurial aspirants towards sustainable entrepreneurship in Pakistan (2020)Perceptions of young entrepre…Types of green practices, hotel price image and consumers’ attitudes in China: the mediating role of consumer skepticism (2019)Types of green practices, hot…Exploring Green Brand Associations through a Network Analysis Approach (2015)Exploring Green Brand Associa…Determining the Characteristics of the Socially Conscious Consumer (1975)A review of determinant factors of environmental proactivity (2006)Green Governance: Boards of Directors’ Composition and Environmental Corporate Social Responsibility (2011)Gender diversity, board independence, environmental committee and greenhouse gas disclosure (2014)Ecologically Concerned Consumers: Who Are They? (1974)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Sustainable Marketing: Managerial-Ecological Issues (1999)Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms (2011)Green purchase behavior of undergraduate students in Hong Kong (2015)Green banking initiatives: a qualitative study on Indian banking sector (2021)A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)Strategic green marketing (1993)Strategies for environmental advertising (1993)Governance Choices for Corporate Social Responsibility: to Contribute, Collaborate or Internalize? (2003)Incorporating green purchasing into the frame of ISO 14000 (2004)Investment with a Conscience: Examining the Impact of Pro-Social Attitudes and Perceived Financial Performance on Socially Responsible Investment Behavior (2007)Capitalism and Freedom (1963)61. Capitalism and Freedom (2002)The role of stakeholder pressure and managerial values in the implementation of environmental logistics practices (2006)The Social Responsibility of Business Is to Increase Its Profits (2007)Corporate Social Responsibility Theories (2009)The Meaning of Corporate Social Responsibility: The Vision of Four Nations (2010)The nature of human values (1973)Understanding Attitudes and Predicting Social Behavior (1980)Research Methods for Business Students (2003)Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers (2014)A new model for testing green consumer behaviour (2018)Green product supply chain contracts considering environmental responsibilities (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer ethics: An investigation of the ethical beliefs of the final consumer (1992)Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions (2001)Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour (2010)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)International journal of Business & Management (2016)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)INSTITUTIONAL EVOLUTION AND CHANGE: ENVIRONMENTALISM AND THE U.S. CHEMICAL INDUSTRY. (1999)Environmental Reporting and its Relation to Corporate Environmental Performance (2011)Corporate Incentives to Disclose Carbon Information: Evidence from the CDP Global 500 Report (2012)
this work references cited by second hop

References

  • 1995Green and competitive: ending the stalemate4,209 cited
  • 1997Green Buying: The Influence of Environmental Concern on Consumer Behavior962 cited
  • 1994An Introduction To Green Marketing706 cited
  • 2000Green and Competitive: Ending the Stalemate461 cited
  • 1984Socially Responsible Consumers: Profile and Implications for Public Policy445 cited
  • 1999Green Marketing: Opportunity for Innovation436 cited
  • 2012Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products410 cited
  • 1991Corporate social responsibility: A critical approach370 cited
  • 1995Using strategic alliances to develop credible green marketing240 cited
  • 2007Characteristics of research on green marketing225 cited
  • 1985Amount of information about the attitude object and attitude-behavior consistency.221 cited
  • 1984Socially Responsible Consumers: Profile and Implications for Public Policy168 cited

Cited by

  • 2021Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective151 cited
  • 2022Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship144 cited

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2023
Determining factors in shaping the sustainable behavior of the generation Z consumer
137 cited
  • 2023Consumers perception on green marketing towards eco-friendly fast moving consumer goods124 cited
  • 2019Types of green practices, hotel price image and consumers’ attitudes in China: the mediating role of consumer skepticism57 cited
  • 2023Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image55 cited
  • 2020Perceptions of young entrepreneurial aspirants towards sustainable entrepreneurship in Pakistan41 cited
  • 2022A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies40 cited
  • 2015Exploring Green Brand Associations through a Network Analysis Approach40 cited
  • 2021Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland37 cited
  • 2023Green marketing practices and organizational sustainable performance in developing countries context: an empirical study35 cited
  • 2023Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge35 cited
  • 2021Green marketing and perceived SME profitability: the meditating effect of green purchase behaviour35 cited
  • 2023Green marketing to promote the natural protected area34 cited
  • 2021Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction31 cited
  • 2021Determinants of innovative green electronics: An experimental study of eco-friendly laptop computers25 cited