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Strategic questions for consumer-based health communications.
5 references·5 citing·33 second hop
Strategic questions for consumer-based health communications. (1996)Strategic questions for consumer-based he…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Social Foundations of Thought…The Marketing of Ideas and Social Issues. (1981)The Marketing of Ideas and So…Problems and Challenges in Social Marketing (1981)Problems and Challenges in So…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…COVID-19 exposes digital divide, social stigma, and information crisis in Bangladesh (2020)COVID-19 exposes digital divi…Defining the Product in Social Marketing: An Analysis of Published Research (2012)Defining the Product in Socia…Issues in Evaluating Mass Media-Based Health Communication Campaigns (2011)Issues in Evaluating Mass Med…Development and evaluation of an early detection intervention for mouth cancer using a mass media approach (2009)Development and evaluation of…Putting the First Audience First: Conducting Useful Evaluation for a Risk‐Related Government Agency (1995)Putting the First Audience Fi…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The Protection Motivation Model: A Normative Model of Fear Appeals (1991)Evaluation--promise and performance (1979)Utilization-focused evaluation (1987)Information campaigns : balancing social values and social change (1989)Social Marketing: An Approach to Planned Social Change (1971)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory (2003)Getting Health Reform Right (2008)An Economic Theory of Democracy. (1958)The nature of human values (1973)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)“Cracking the Canyon with the Awesome Foursome”: Representations of Adventure Tourism in New Zealand (1998)Managing customer channel usage in the Australian banking sector (1999)The ordering of marketing theory: the influence of McCarthyism and the Cold War (2006)Broadening the Concept of Marketing (1969)Marketing as Exchange (1975)Responsible Marketing: Can Social Enterprises Show the Way? (2018)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)How to use qualitative methods in evaluation (1987)Focus Groups: A Practical Guide for Applied Research (1989)Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign (2008)Children: as 'invisible'and voiceless as ever in the Nigerian news media (2010)The theory of planned behavior (1991)A Scoping Review of Emerging COVID-19 Health Communication Research in Communication and Media Journals (2022)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1985Social Foundations of Thought and Action : A Social Cognitive Theory19,175 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1981Problems and Challenges in Social Marketing301 cited
  • 1981The Marketing of Ideas and Social Issues.120 cited

Cited by

  • 2009Development and evaluation of an early detection intervention for mouth cancer using a mass media approach53 cited
  • 2020COVID-19 exposes digital divide, social stigma, and information crisis in Bangladesh41 cited
  • 2011Issues in Evaluating Mass Media-Based Health Communication Campaigns40 cited
  • 2012Defining the Product in Social Marketing: An Analysis of Published Research11 cited
  • 1995Putting the First Audience First: Conducting Useful Evaluation for a Risk‐Related Government Agency11 cited

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