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A hard look at hard laddering

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References

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1995Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems612 cited
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2001Understanding Consumer Decision Making472 cited
2007Service quality in higher education: The role of student expectations383 cited
1991Means-end chains: Connecting products with self360 cited
1999International Market Segmentation Based on Consumer–Product Relations353 cited

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1998

An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

262 cited

1998Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization129 cited

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