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Manage Customers for Profits (Not Just Sales) · Study

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ArticleManage Customers for Profits (Not Just Sales)

Benson P. Shapiro1987

Article1987

Manage Customers for Profits (Not Just Sales)

Benson P. Shapiro · V. Kasturi Rangan · Rowland T. Moriarty

158 citations·0/0 files stored

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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2002Measuring network competence: some international evidence 2006Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level 2000A Framework for Analyzing Interconnectedness of Relationships 2006Customer satisfaction and loyalty in a digital environment: an empirical test 1997Segmentation based on customer profitability — retrospective analysis of retail bank customer bases 2006Managing Costs and Cost Structure throughout the Value Chain: Research on Strategic Cost Management 2002Do relationship portfolios and networks provide the key to successful relationship management?2009Organisational Supplying Behaviour: Understanding supplier needs, wants and preferences

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Year1987

Typearticle

Published1987-09-01

Languageen

Citations158

Files0 public / 0

ShelfCustomer churn and segmentation

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openalex_workW191663078

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