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Manage Customers for Profits (Not Just Sales)
0 references·16 citing·55 second hopsampled
Manage Customers for Profits (Not Just Sales) (1987)Manage Customers for Profits (Not Just Sa…Dynamic Targeted Pricing in B2B Relationships (2014)Dynamic Targeted Pricing in B…Measuring customer attractiveness (2012)Measuring customer attractive…Organisational Supplying Behaviour: Understanding supplier needs, wants and preferences (2009)Organisational Supplying Beha…Managing Key Business-to-Business Relationships (2007)Managing Key Business-to-Busi…Benchmarking the incidence of strategic management accounting in Slovenia (2007)Benchmarking the incidence of…The marketing strategy of a project-based firm: The Four Portfolios Framework (2006)The marketing strategy of a p…Managing Costs and Cost Structure throughout the Value Chain: Research on Strategic Cost Management (2006)Managing Costs and Cost Struc…Customer satisfaction and loyalty in a digital environment: an empirical test (2006)Customer satisfaction and loy…Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level (2006)Are Loyal Customers Profitabl…The implementation of customer profitability analysis: A case study (2003)The implementation of custome…Measuring network competence: some international evidence (2002)Measuring network competence:…Do relationship portfolios and networks provide the key to successful relationship management? (2002)Do relationship portfolios an…Are your customers worth more than money? (2002)Are your customers worth more…A Framework for Analyzing Interconnectedness of Relationships (2000)A Framework for Analyzing Int…Segmentation based on customer profitability — retrospective analysis of retail bank customer bases (1997)Segmentation based on custome…Beating the commodity magnet (1992)Beating the commodity magnetExit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. (1970)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The balanced scorecard : measures that drive performance (1992)Marketing for Higher Education: A Relationship Marketing Approach (2008)Key determinants of passenger loyalty in the low-cost airline business (2014)Risk assessment of halal products and services: Implication for tourism industry (2017)Zero defections: quality comes to services. (1990)Loyalty-based management. 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  • 2002Measuring network competence: some international evidence265 cited
  • 2006Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level254 cited
  • 2000A Framework for Analyzing Interconnectedness of Relationships205 cited
  • 2006Customer satisfaction and loyalty in a digital environment: an empirical test190 cited
  • 1997Segmentation based on customer profitability — retrospective analysis of retail bank customer bases157 cited
  • 2006Managing Costs and Cost Structure throughout the Value Chain: Research on Strategic Cost Management130 cited
  • 2002Do relationship portfolios and networks provide the key to successful relationship management?129 cited
  • 2009Organisational Supplying Behaviour: Understanding supplier needs, wants and preferences124 cited
  • 2003The implementation of customer profitability analysis: A case study114 cited
  • 2006The marketing strategy of a project-based firm: The Four Portfolios Framework104 cited
  • 2014Dynamic Targeted Pricing in B2B Relationships100 cited
  • 2012Measuring customer attractiveness99 cited
  • 1992Beating the commodity magnet89 cited
  • 2007Managing Key Business-to-Business Relationships

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88 cited
  • 2007Benchmarking the incidence of strategic management accounting in Slovenia75 cited
  • 2002Are your customers worth more than money?74 cited