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ArticleBeating the commodity magnet

V. Kasturi Rangan1992

Article1992

Beating the commodity magnet

V. Kasturi Rangan

89 citations·0/0 files stored·Industrial Marketing Management

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Business Strategies and Innovation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1973Marketing Management: Analysis, Planning and Control 1987Manage Customers for Profits (Not Just Sales)1981Value-based strategies for industrial products

Cited by

2008How to Become Solution Provider: System Supplier's Strategic Tools 2010Building a new supply chain position: an exploratory study of companies in the timber housing industry 2015Exploring proactive niche market strategies in the steel industry: Activities and implications 2008System supplier's roles from equipment supplier to performance provider 2009Impact of branding and product augmentation on decision making in the B2B market 2013Disintermediation in Business-to-Business Service Channels: Mechanisms and Challenges 2014Commodity Marketing – Eine Einführung 2013Application development in process firms: adding value to customer products and production systems

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Year1992

Typearticle

Published1992-08-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations89

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1016/0019-8501(92)90018-o

openalex_workW2170097952

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