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Beating the commodity magnet

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References

1973Marketing Management: Analysis, Planning and Control2,439 cited
1987Manage Customers for Profits (Not Just Sales)158 cited
1981Value-based strategies for industrial products151 cited

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2014Commodity Marketing – Eine Einführung22 cited
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2016Toward a Differentiated Understanding of the Value‐Creation Chain15 cited
2013Commoditization in Food Retailing: Is Differentiation a Futile Strategy?10 cited

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