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The self‐concept and image congruence hypothesis
13 references·16 citing·40 second hop
The self‐concept and image congruence hypothesis (1998)The self‐concept and image congruence hyp…Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode (1995)Self‐concept and advertising …Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy (1992)Symbolic Interactionism: Its …Clothing and Social Identity (1992)Clothing and Social IdentitySelf concept and product choice: An integrated perspective (1988)Self concept and product choi…SELF-CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS (1987)SELF-CONCEPT AND IMAGE CONGRU…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…The self concept in theory, measurement, development, and behaviour (1979)The self concept in theory, m…Conceiving the self (1979)Conceiving the selfSelf-schemata and processing information about the self. (1977)Self-schemata and processing …Self-Concept and Brand Preference (1971)Self-Concept and Brand Prefer…Perception of Self, Generalized Stereotypes, and Brand Selection (1968)Perception of Self, Generaliz…Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach (1967)Consumer Self-Concept, Symbol…Client-Centered Therapy: Its Current Practice, Implications and Theory (1951)Client-Centered Therapy: Its …Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda (2023)Five decades of self‐congruit…Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation (2021)Customers’ self-image congrui…Technology product coolness and its implication for brand love (2020)Technology product coolness a…Brand avoidance: underlying protocols and a practical scale (2019)Brand avoidance: underlying p…Fashion self-congruity: scale development and validation (2018)Fashion self-congruity: scale…Influence of consumer personality, brand personality, and corporate personality on brand preference: an empirical investigation of interaction effect (2016)Influence of consumer persona…Product-based cultural change: Is the village global? (2013)Product-based cultural change…A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011)A Cross-Cultural Analysis of …The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers (2009)The Predictive Roles of Brand…Sports celebrity endorsements in retail products advertising (2009)Sports celebrity endorsements…Fit with what? The influence of multiple self‐concept images on organizational attraction (2009)Fit with what? The influence …The moderating effects of product involvement on situational brand choice (2008)The moderating effects of pro…Saving “face” in China: modernization, parental pressure, and plastic surgery (2008)Saving “face” in China: moder…Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment (2008)Assessing the effects of self…Retaining employees for service competency: The role of corporate brand identity (2006)Retaining employees for servi…An exploratory study of the consumer decision process for intimate apparel (2001)An exploratory study of the c…A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. 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this work references cited by second hop

References

  • 1979Conceiving the self5,872 cited
  • 1977Self-schemata and processing information about the self.3,909 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1951Client-Centered Therapy: Its Current Practice, Implications and Theory2,415 cited
  • 1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach895 cited
  • 1988Self concept and product choice: An integrated perspective538 cited
  • 1979The self concept in theory, measurement, development, and behaviour376 cited
  • 1995Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode370 cited
  • 1987SELF-CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS284 cited
  • 1968Perception of Self, Generalized Stereotypes, and Brand Selection276 cited
  • 1971Self-Concept and Brand Preference225 cited
  • 1992Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy176 cited
  • 1992Clothing and Social Identity112 cited

Cited by

  • 2011A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories138 cited
  • 2020Technology product coolness and its implication for brand love

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102 cited
  • 2008Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment98 cited
  • 2021Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation92 cited
  • 2019Brand avoidance: underlying protocols and a practical scale89 cited
  • 2008The moderating effects of product involvement on situational brand choice85 cited
  • 2013Product-based cultural change: Is the village global?83 cited
  • 2008Saving “face” in China: modernization, parental pressure, and plastic surgery81 cited
  • 2009Sports celebrity endorsements in retail products advertising72 cited
  • 2016Influence of consumer personality, brand personality, and corporate personality on brand preference: an empirical investigation of interaction effect65 cited
  • 2006Retaining employees for service competency: The role of corporate brand identity61 cited
  • 2001An exploratory study of the consumer decision process for intimate apparel52 cited
  • 2009Fit with what? The influence of multiple self‐concept images on organizational attraction48 cited
  • 2023Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda47 cited
  • 2009The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers47 cited
  • 2018Fashion self-congruity: scale development and validation44 cited