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Seeking Simplicity in Complexity: The Relative Value of Ease of Use ( EOU )‐Based Product Differentiation
16 references·7 citing·32 second hop
Seeking Simplicity in Complexity: The Relative Value of Ease of Use ( EOU )‐Based Product Differentiation (2013)Seeking Simplicity in Complexity: The Rel…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1The Paradox of Choice: Why More Is Less (2004)The Paradox of Choice: Why Mo…The Technology Acceptance Model: Past, Present, and Future (2003)The Technology Acceptance Mod…Discrete Choice Methods with Simulation (2003)Discrete Choice Methods with …Why do people use information technology? A critical review of the technology acceptance model (2002)Why do people use information…A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)A critical look at technologi…Stated Choice Methods (2000)Stated Choice MethodsIndividual differences in need for cognitive closure. (1994)Individual differences in nee…User acceptance of information technology: system characteristics, user perceptions and behavioral impacts (1993)User acceptance of informatio…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior (1991)Predicting User Intentions: C…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Diffusion of innovations (1984)Diffusion of innovationsBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Assessing the characteristics and outcomes of perceived usefulness and ease of use for autonomous vehicle adoption (2025)Assessing the characteristics…How consumers evaluate costs in complex services: the case of mutual fund fees (2024)How consumers evaluate costs …Employing online big data and patent statistics to examine the relationship between end product's perceived quality and components' technological features (2023)Employing online big data and…Value‐facilitating simplification in marketing: A systematic review and research agenda (2021)Value‐facilitating simplifica…Consumer product use behavior throughout the product lifespan: A literature review and research agenda (2021)Consumer product use behavior…The relative impact of corporate reputation on consumer choice: beyond a halo effect (2018)The relative impact of corpor…Exploring teacher pedagogy, stages of concern and accessibility as determinants of technology adoption (2017)Exploring teacher pedagogy, s…Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Understanding Attitudes and Predicting Social Behavior (1980)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)A theory of human motivation. (1943)Motivation and Personality (1997)Consumer perceived value: The development of a multiple item scale (2001)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)ASPECTS OF THE THEORY OF SYNTAX (1964)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A latent class model for discrete choice analysis: contrasts with mixed logit (2003)The Mixed Logit model: The state of practice (2003)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)Financial Ratios and the Probabilistic Prediction of Bankruptcy (1980)Macroeconomics and Reality (1980)Discrete Choice Methods with Simulation (2001)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding Information Technology Usage: A Test of Competing Models (1995)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)A meta-analysis of the technology acceptance model (2006)The Technology Acceptance Model: Its past and its future in health care (2009)
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts4,751 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
  • 2002Why do people use information technology? A critical review of the technology acceptance model4,200 cited
  • 2003Discrete Choice Methods with Simulation3,891 cited
  • 2000Stated Choice Methods3,818 cited
  • 2002A critical look at technological innovation typology and innovativeness terminology: a literature review3,470 cited
  • 1984Diffusion of innovations2,715 cited
  • 2003The Technology Acceptance Model: Past, Present, and Future2,570 cited
  • 2004The Paradox of Choice: Why More Is Less

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2,512 cited
  • 1994Individual differences in need for cognitive closure.2,469 cited
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