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It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions

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2003

You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

1,538 cited

Cited by

2019From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands33 cited
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2020Pseudo-ownership advertising appeal creates brand psychological ownership: the role of self-construal and customer type25 cited
2020The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms24 cited
2024Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm21 cited
2023How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness18 cited
2019Cause-related marketing for successful cross-border post-acquisition performance16 cited
2023Brand ethicality as a driver of psychological, affective and behavioral response to a brand13 cited
2018Examining consumer responses to cross-border brand acquisitions13 cited