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What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level
16 references·1 citing·52 second hopsampled
What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level (2015)What type of online sales promotion do ai…Choices, Values, and Frames (2013)Choices, Values, and FramesEffectiveness of price discounts and premium promotions (2009)Effectiveness of price discou…The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors (2008)The impact of website quality…The elderly's internet usage: an updated look (2007)The elderly's internet usage:…A Structural Analysis of Destination Travel Intentions as a Function of Web Site Features (2006)A Structural Analysis of Dest…Factors affecting intentions to purchase via the internet (2005)Factors affecting intentions …Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong (2004)Analysing the intention to pu…What online Hong Kong travelers look for on airline/travel websites? (2001)What online Hong Kong travele…Web Commercials and Advertising Hierarchy-of-Effects (2000)Web Commercials and Advertisi…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…E-commerce: the role of familiarity and trust (2000)E-commerce: the role of famil…A Study of Airlines’ Online Reservation Services on the Internet (2000)A Study of Airlines’ Online R…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…The Role of Optimum Stimulation Level in Exploratory Consumer Behavior (1992)The Role of Optimum Stimulati…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria (2016)The Impact of Sales Promotion…The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Not So Different After All: A Cross-Discipline View Of Trust (1998)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 2013Choices, Values, and Frames5,320 cited
  • 2000E-commerce: the role of familiarity and trust3,438 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2008The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors748 cited
  • 1992The Role of Optimum Stimulation Level in Exploratory Consumer Behavior726 cited
  • 2000Web Commercials and Advertising Hierarchy-of-Effects442 cited
  • 2006A Structural Analysis of Destination Travel Intentions as a Function of Web Site Features196 cited
  • 2000A Study of Airlines’ Online Reservation Services on the Internet183 cited
  • 2004Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong177 cited
  • 2007The elderly's internet usage: an updated look151 cited
  • 2001What online Hong Kong travelers look for on airline/travel websites?143 cited
  • 2005Factors affecting intentions to purchase via the internet

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142 cited
  • 2009Effectiveness of price discounts and premium promotions141 cited
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    • 2016The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria11 cited