Article2005

THE SUCCESS OF A RETAILER'S ETHICAL POLICY: FOCUSING ON LOCAL ACTIONS

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Environmental Sustainability in Business Ethics in Business and Education Corporate Social Responsibility and Sustainability

Abstract

Retailers’ numerous actions on ethical issues – social labels, eco-actions, communication campaigns, and so on – demonstrate their current interest in ethics. This paper highlights the prerequisites for retailers’ relevant and successful ethical marketing. Our results from an empirical study, including interviews with management executives of major retailers and NGOs, show that local actions are the key to ethical efficiency for retailers.

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2006Business & Society Ethics and Stakeholder Management 2004L'éthique dans les entreprises 2002Consumer Reactions to Unethical Service Recovery 1988Image du point de vente: pour une prise en compte de l'image interne 1991Les noces de l'éthique et du business

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