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Mass customisation and consumer behaviour: the development of a scale to measure customer customisation sensitivity
16 references·3 citing·41 second hop
Mass customisation and consumer behaviour: the development of a scale to measure customer customisation sensitivity (2006)Mass customisation and consumer behaviour…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Reliability and Validity Assessment (2011)Reliability and Validity Asse…An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors (2002)An Attitudinal Model of Techn…Mass customization: Literature review and research directions (2001)Mass customization: Literatur…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Explaining the Role of User Participation in Information System Use (1994)Explaining the Role of User P…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…Scale Development : Theory and Applications (1991)Scale Development : Theory an…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …External Search Effort: An Investigation Across Several Product Categories (1987)External Search Effort: An In…Reliability and Validity (1986)Reliability and ValidityMeasuring the Involvement Construct (1985)Measuring the Involvement Con…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Innovativeness: The Concept and Its Measurement (1978)Innovativeness: The Concept a…Communication of Innovations: A Cross-Cultural Approach. (1974)Communication of Innovations:…Factors influencing the intention to use information service mashups (2016)Factors influencing the inten…Exploring Marketing to Engineering Information Mapping in Mass Customization: A Presentation of Ideas, Challenges and Resulting Questions (2011)Exploring Marketing to Engine…Mass Customization: A Review of the Paradigm Across Marketing, Engineering and Distribution Domains (2010)Mass Customization: A Review …Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies (2005)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift. (2007)What is coefficient alpha? An examination of theory and applications. (1993)The C-OAR-SE procedure for scale development in marketing (2002)How destination image and evaluative factors affect behavioral intentions? (2006)How Reliable are Measurement Scales? External Factors with Indirect Influence on Reliability Estimators (2015)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Advances in Consumer Research (2025)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Creativity syndrome: Integration, application, and innovation. (1988)Managerial Fads and Fashions: The Diffusion and Rejection of Innovations (1991)Integrating Models of Diffusion of Innovations: A Conceptual Framework (2002)A Review of Scale Development Practices in the Study of Organizations (1995)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)A model of destination image formation (1999)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2011Reliability and Validity Assessment5,040 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 1974Communication of Innovations: A Cross-Cultural Approach.2,792 cited
  • 2002An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors1,895 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1978Innovativeness: The Concept and Its Measurement1,549 cited
  • 1994Explaining the Role of User Participation in Information System Use1,540 cited
  • 1986Reliability and Validity1,375 cited
  • 2001Mass customization: Literature review and research directions1,311 cited

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  • 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
  • Cited by

    • 2010Mass Customization: A Review of the Paradigm Across Marketing, Engineering and Distribution Domains16 cited
    • 2011Exploring Marketing to Engineering Information Mapping in Mass Customization: A Presentation of Ideas, Challenges and Resulting Questions14 cited
    • 2016Factors influencing the intention to use information service mashups10 cited