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Dimensões culturais do marketing: teoria antropológica, etnografia e comportamento do consumidor
16 references·1 citing·36 second hop
Dimensões culturais do marketing: teoria antropológica, etnografia e comportamento do consumidor (2006)Dimensões culturais do marketing: teoria …A interpretação das culturas (2012)A interpretação das culturasUsing ethnography in strategic consumer research (2003)Using ethnography in strategi…Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Utopian Enterprise: Articulat…The Poverty of Morality (2001)The Poverty of MoralityCulture Swapping: Consumption and the Ethnogenesis of Middle‐Class Haitian Immigrants (1999)Culture Swapping: Consumption…O saber local: novos ensaios em antropologia interpretativa (1998)O saber local: novos ensaios …The Shopping Experience (1997)The Shopping ExperienceSubcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…An Exploration of High-Risk Leisure Consumption Through Skydiving (1993)An Exploration of High-Risk L…Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction (1991)Selves in Transition: Symboli…"We Gather Together": Consumption Rituals of Thanksgiving Day (1991)"We Gather Together": Consump…Culture and Consumption (1990)Culture and ConsumptionThe Romantic Ethic and the Spirit of Modern Consumerism (1989)The Romantic Ethic and the Sp…is homo hierarchicus? (1986)is homo hierarchicus?The World of Goods (1982)The World of GoodsSociologia e antropologia (1974)Sociologia e antropologiaAnthropology and ethnography: contributions to integrated marketing communications (2009)Anthropology and ethnography:…The Presentation of Self in Everyday Life. (1956)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)The Costly Pursuit of Self-Esteem. (2004)Understanding Media: The Extensions of Man (1964)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations (2009)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Brand Community (2001)The Discovery of Grounded Theory (2017)The Social Life of Things (1986)Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Possessions and the Extended Self (1988)River Magic: Extraordinary Experience and the Extended Service Encounter (1993)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)Pesquisa qualitativa: reflexões sobre o trabalho de campo (2002)Pesquisa participante: alteridade e comunidades interpretativas (2006)Etnografia como prática e experiência (2009)Ethnography In/Of the World System: The Emergence of Multi-Sited Ethnography (1995)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Teoria das representações sociais e teorias de gênero (2002)A pesquisa qualitativa em ciências humanas e sociais: evolução e desafios (2003)Pressupostos para a elaboração de relato de experiência como conhecimento científico (2021)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The mobile connection: the cell phone's impact on society (2004)Violência e saúde como um campo interdisciplinar e de ação coletiva (1997)A teoria do habitus em Pierre Bourdieu: uma leitura contemporânea (2002)Antropologia do corpo e modernidade (2011)
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References

  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 1974Sociologia e antropologia1,840 cited
  • 1989The Romantic Ethic and the Spirit of Modern Consumerism1,483 cited
  • 1993An Exploration of High-Risk Leisure Consumption Through Skydiving1,149 cited
  • 1990Culture and Consumption1,058 cited
  • 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 11,051 cited
  • 1982The World of Goods888 cited
  • 1998O saber local: novos ensaios em antropologia interpretativa813 cited
  • 1991Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction792 cited
  • 2012A interpretação das culturas738 cited
  • 1986is homo hierarchicus?678 cited
  • 1991"We Gather Together": Consumption Rituals of Thanksgiving Day575 cited
  • 1999Culture Swapping: Consumption and the Ethnogenesis of Middle‐Class Haitian Immigrants347 cited
  • 2003Using ethnography in strategic consumer research326 cited
  • 1997The Shopping Experience325 cited
  • 2001The Poverty of Morality

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  • 2009Anthropology and ethnography: contributions to integrated marketing communications16 cited