SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement
16 references·9 citing·39 second hop
Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement (2004)Country of Origin as a Heuristic Cue: The…The Psychology of Attitudes (1997)The Psychology of AttitudesThe Effect of Cultural Orientation on Persuasion (1997)The Effect of Cultural Orient…Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. (1994)Heuristic processing can bias…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment. (1991)Promoting systematic processi…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …The heuristic model of persuasion. (1987)The heuristic model of persua…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects (1984)Image Variables in Multi-Attr…Communication modality as a determinant of persuasion: The role of communicator salience. (1983)Communication modality as a d…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…The Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing (2025)Unravelling Country-of-Origin…How Perceptual Disfluency Affects Consumer Choices (2025)How Perceptual Disfluency Aff…Heuristics and cognitive biases: A conceptual analysis (2025)Heuristics and cognitive bias…Brand on the run: place brands as judgement devices and sources of local advantage in the music industry (2024)Brand on the run: place brand…The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms (2018)The Impact of User Personalit…Language and advertising effectiveness: code-switching in the Korean marketplace (2016)Language and advertising effe…Social Media in Television News (2014)Social Media in Television Ne…Cultural authenticity as a heuristic process: An investigation of the distraction hypothesis in a consumer evaluation paradigm (2014)Cultural authenticity as a he…Making unique choices or being like others: How priming self-concepts influences advertising effectiveness (2010)Making unique choices or bein…The nature and measurement of meaning. (1952)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A review and meta-analysis of country-of-origin research (1999)A circumplex model of affect. (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Country Image: Halo or Summary Construct? (1989)A Meta-Analysis of Country-of-Origin Effects (1995)Schema Congruity as a Basis for Product Evaluation (1989)ATTITUDES AND ATTITUDE CHANGE (1997)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Self-Perception Theory (1972)Script processing in attitude formation and decision making. (1976)The Elaboration Likelihood Model of Persuasion (1986)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Mood and judgment: The affect infusion model (AIM). (1995)Cognition and Social Behavior (2014)Central and peripheral routes to persuasion: An individual difference perspective. (1986)Attitude change: Multiple roles for persuasion variables. (1998)Proposed Model of the Relationship of Risk Information Seeking and Processing to the Development of Preventive Behaviors (1999)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Social identity contingencies: How diversity cues signal threat or safety for African Americans in mainstream institutions. (2008)Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model (2014)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
this work references cited by second hop

References

  • 1997The Psychology of Attitudes7,143 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1994Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.1,565 cited
  • 1987The heuristic model of persuasion.1,263 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 1991Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment.833 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
  • 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
  • 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited
  • 1997

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Effect of Cultural Orientation on Persuasion
547 cited
  • 1983Communication modality as a determinant of persuasion: The role of communicator salience.532 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
  • Cited by

    • 2018The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms209 cited
    • 2016Language and advertising effectiveness: code-switching in the Korean marketplace38 cited
    • 2010Making unique choices or being like others: How priming self-concepts influences advertising effectiveness34 cited
    • 2014Social Media in Television News30 cited
    • 2025Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing11 cited
    • 2014Cultural authenticity as a heuristic process: An investigation of the distraction hypothesis in a consumer evaluation paradigm8 cited
    • 2025Heuristics and cognitive biases: A conceptual analysis5 cited
    • 2025How Perceptual Disfluency Affects Consumer Choices4 cited
    • 2024Brand on the run: place brands as judgement devices and sources of local advantage in the music industry3 cited