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THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)
12 references·16 citing·32 second hop
THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC) (2005)THE BRAND CAPABILITY VALUE OF INTEGRATED …Reflective Practitioner (2014)Reflective PractitionerManage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…The Concept of Mind (2006)The Concept of MindKnowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Knowing in Practice: Enacting…IMC, brand communications, and corporate cultures (2000)IMC, brand communications, an…Correlates of Integrated Marketing Communications (2000)Correlates of Integrated Mark…The Tacit Dimension (1997)The Tacit DimensionThe New Organizational Wealth: Managing and Measuring Knowledge-Based Assets (1997)The New Organizational Wealth…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Situated Learning: Legitimate Peripheral Participation. (1994)Situated Learning: Legitimate…The balanced scorecard : measures that drive performance (1992)The balanced scorecard : meas…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Understanding the link between an IMC technology capability and organisational integration and performance (2023)Understanding the link betwee…The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review (2023)The impact of technological i…Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Developing the Integrated Mar…Advertising intensity and firm performance: the influences of firm age and cultural communication styles (2022)Advertising intensity and fir…Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products (2021)Warmth or competence? The eff…Financial constraints and marketing investment: evidence from text analysis (2020)Financial constraints and mar…A process view of the role of integrated marketing communications during brand crises (2019)A process view of the role of…The Routledge Handbook of Hospitality Marketing (2017)The Routledge Handbook of Hos…Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies (2017)Dynamic marketing capabilitie…A multi-stakeholder IMC framework for networked brand identity (2017)A multi-stakeholder IMC frame…Marketing capabilities and firm performance: literature review and future research agenda (2015)Marketing capabilities and fi…Sustainability information sources: employee knowledge, perceptions, and learning (2013)Sustainability information so…THE MODEL OF MARKETING COMMUNICATIONS EFFECTIVENESS: EMPIRICAL EVIDENCE FROM SLOVENIAN BUSINESS-TO-BUSINESS PRACTICE (2012)THE MODEL OF MARKETING COMMUN…Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept (2012)Modelling the Influence of In…Integrated marketing communications: How can we measure its effectiveness? (2010)Integrated marketing communic…An ex-ante approach to brand capability valuation (2008)An ex-ante approach to brand …The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)10 Sociomateriality: Challenging the Separation of Technology, Work and Organization (2008)Building Theory about Theory Building: What Constitutes a Theoretical Contribution? (2011)Seeking Qualitative Rigor in Inductive Research (2012)The Nature of the Firm (1937)A resource‐based view of the firm (1984)Dynamic capabilities: what are they? (2000)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Psychology of Interpersonal Relations. 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this work references cited by second hop

References

  • 1994Situated Learning: Legitimate Peripheral Participation.39,454 cited
  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1997The Tacit Dimension12,409 cited
  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 2014Reflective Practitioner8,325 cited
  • 2006The Concept of Mind6,809 cited
  • 1997The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets3,059 cited
  • 2002Knowing in Practice: Enacting a Collective Capability in Distributed Organizing3,019 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 2000Correlates of Integrated Marketing Communications219 cited
  • 2000IMC, brand communications, and corporate cultures139 cited

Cited by

  • 2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
  • 2015Marketing capabilities and firm performance: literature review and future research agenda112 cited
  • 2010Integrated marketing communications: How can we measure its effectiveness?

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63 cited
  • 2012Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept49 cited
  • 2013Sustainability information sources: employee knowledge, perceptions, and learning47 cited
  • 2017Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies47 cited
  • 2008An ex-ante approach to brand capability valuation37 cited
  • 2017The Routledge Handbook of Hospitality Marketing33 cited
  • 2021Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products33 cited
  • 2017A multi-stakeholder IMC framework for networked brand identity32 cited
  • 2023The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review29 cited
  • 2012THE MODEL OF MARKETING COMMUNICATIONS EFFECTIVENESS: EMPIRICAL EVIDENCE FROM SLOVENIAN BUSINESS-TO-BUSINESS PRACTICE26 cited
  • 2019A process view of the role of integrated marketing communications during brand crises24 cited
  • 2020Financial constraints and marketing investment: evidence from text analysis23 cited
  • 2023Understanding the link between an IMC technology capability and organisational integration and performance19 cited
  • 2022Advertising intensity and firm performance: the influences of firm age and cultural communication styles18 cited