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Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

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References

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2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
2011Specification, evaluation, and interpretation of structural equation models3,734 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
1989Evaluation of goodness-of-fit indices for structural equation models.2,925 cited
1989Determinants of Continuity in Conventional Industrial Channel Dyads

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2,369 cited

2007Strategic Brand Management1,706 cited

2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited

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