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Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

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1991Strategic Bridging: The Collaboration between Environmentalists and Business in the Marketing of Green Products280 cited

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2014Inter-organization Communication Management between Organizations in a Subsidized Fertilizer Market in Malaysia12 cited
2010Designing and delivering compelling experiences12 cited
2009An enterprise-wide strategic stakeholder approach to sales ethics11 cited
2025How Large Language Models Empower the Analysis of Online Public Engagement for Mega Infrastructure Projects: Cases in Hong Kong9 cited