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Stakeholder management and the stakeholder matrix: Potential strategic marketing tools · Study

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ArticleStakeholder management and the stakeholder matrix: Potential strategic marketing tools

Michael Jay Polonsky1996

Article1996

Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

Michael Jay Polonsky

80 citations·0/0 files stored·Journal of Market-Focused Management

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Corporate Social Responsibility Reporting Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

2010Strategic management a stakeholder approach 1994The Commitment-Trust Theory of Relationship Marketing 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications 1987Developing Buyer-Seller Relationships 1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance 1977Organization Design 1988Communication and Control Processes in the Delivery of Service Quality 1981Business and Society: Ethics and Stakeholder Management

Cited by

2008A toolkit for designing firm level strategic corporate social responsibility (CSR) initiatives 2018For the balance of stakeholders’ power and responsibility 2013Influence of Stakeholders in Developing Green Banking Products in Bangladesh 1999The incorporation of an interactive external environment: an extended model of marketing relationships 2014Inter-organization Communication Management between Organizations in a Subsidized Fertilizer Market in Malaysia

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Details

Year1996

Typearticle

Published1996-01-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations80

Files0 public / 0

ShelfCorporate Social Responsibility Reporting

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doi10.1007/bf00190039

openalex_workW1964654983

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2009

An enterprise-wide strategic stakeholder approach to sales ethics