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ArticleA Stakeholder Perspective for Analyzing Marketing Relationships

Michael Jay Polonsky2002

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Articlegreen2002

A Stakeholder Perspective for Analyzing Marketing Relationships

Michael Jay Polonsky · Des. Stefan W. Schuppisser · Srikanth Beldona

71 citations·0/0 files stored·Journal of Market-Focused Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Corporate Social Responsibility Reporting

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1990Absorptive Capacity: A New Perspective on Learning and Innovation 2010Strategic management a stakeholder approach 1994The Commitment-Trust Theory of Relationship Marketing 1995An Integrative Model Of Organizational Trust 1987The Economic Institutions of Capitalism 1997Organizational Learning: A Theory of Action Perspective

Cited by

2010A Relationship Approach to Higher Education Institution Stakeholder Management 2016Corporate social responsibility: engaging the community 2016Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers 2009Anatomy of a social partnership: A stakeholder perspective 2007A Multiple Stakeholder Perspective on Responsibility in Advertising 2010Relationship marketing's role in managing the firm–investor dyad

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2012Value Creation Through Social Strategyarticle · 13 shared references 2011Stakeholder Salience Revisited: Refining, Redefining, and Refueling an Underdeveloped Conceptual Toolarticle · 12 shared references 2007Corporate Social Strategy in Multinational Enterprises: Antecedents and Value Creationarticle · 12 shared references 2009Managing for stakeholders, stakeholder utility functions, and competitive advantagearticle · 11 shared references 2007Research on trust: a bibliography and brief bibliometric analysis of the special issue submissionsarticle · 11 shared references 1999The incorporation of an interactive external environment: an extended model of marketing relationshipsarticle · 11 shared references

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Year2002

Typearticle

Published2002-06-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations71

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1023/a:1014091926179

openalex_workW1485049346

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2008The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

2010Inactivity and the dynamics of relationship development: a proposed model