Using MANECSIM as a Simulation for Agribusiness Capstone Courses

Abstract

MANECSIM is a business simulation especially developed for use in economic-based management classes. Students are put in charge of a firm and must make periodic managerial decisions in the areas of marketing, production, and finance in an environment in which economic conditions and competing firms influence the firm's performance. MANECSIM allows students to apply concepts and techniques learned about demand, forecasting, production, cost analyses, and financial planning-all major topics in agribusiness programs. The simulation offers an alternative to traditional case studies providing students with a "real-life" decision-making experience.

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