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Interactivity and its Facets Revisited: Theory and Empirical Test · Study

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ArticleInteractivity and its Facets Revisited: Theory and Empirical Test

Grace J. Johnson2006

Article2006

Interactivity and its Facets Revisited: Theory and Empirical Test

Grace J. Johnson · Gordon C. Bruner · Anand Kumar

287 citations·0/0 files stored·Journal of Advertising

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Digital Marketing and Social Media Marketing and Advertising Strategies Media and Digital Communication

Abstract

(2006). Interactivity and its Facets Revisited: Theory and Empirical Test. Journal of Advertising: Vol. 35, No. 4, pp. 35-52.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1985Measuring the Involvement Construct 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1991Conventional wisdom on measurement: A structural equation perspective.1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 1991Dual coding theory: Retrospect and current status.2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

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Details

Year2006

Typearticle

Published2006-12-01

VenueJournal of Advertising

ISSN-L0091-3367

Languageen

Citations287

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.2753/joa0091-3367350403

openalex_workW2072296808

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