Underlying Motivations for Establishing E-Commerce Business and Their Relationship to E-Commerce Success

Abstract

This paper examines the reasons companies begin to use e-Commerce and whether these e-Commerce initiatives have been successful. Two hundred and three Internet business executives were surveyed. A factor analysis indicated that there are two major underlying dimensions—short-term productivity gains and long-term company competitiveness—that motivate the establishment of e-Commerce. Additionally, the results indicate that companies are quite satisfied with their e-Commerce initiatives and that the majority of the companies have achieved their projected ROI.

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