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Conducting field research in retail stores: A meandering path to a successful research project
16 references·0 citing·57 second hopsampled
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An investigation of differentiating characteristics influencing price information processing (1993)Who are the price vigilantes?…Flow: the psychology of optimal experience (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Simulacra and Simulation (1995)The Impact of Brand Commitment on Loyalty to Retail Service Brands (2005)The fairyland of Second Life: Virtual social worlds and how to use them (2009)Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling (2010)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2002Social Capital: Prospects for a New Concept9,659 cited
  • 2002Themed flagship brand stores in the new millennium421 cited
  • 2001Can culture affect prices? A cross-cultural study of shopping and retail prices246 cited
  • 2010Street Art, Sweet Art? Reclaiming the “Public” in Public Place240 cited
  • 1997An examination of deal proneness across sales promotion types: A consumer segmentation perspective171 cited
  • 1993Who are the price vigilantes? An investigation of differentiating characteristics influencing price information processing149 cited
  • 2006How does the perceived retail environment influence consumers' emotional experience? evidence from two retail settings108 cited
  • 2006Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement89 cited
  • 2008Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience85 cited
  • 2006The impact of code switching on service encounters82 cited
  • 2007The Effects of Background Music on Consumer Responses in a High-end Supermarket78 cited
  • 2001Coupon response in services63 cited
  • 2005The competitive impact of service process improvement: Examining customers’ waiting experiences in retail markets53 cited
  • 2010Improving the attention-capturing ability of special displays with the combination effect and the design effect

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49 cited
  • 2011Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength33 cited
  • 2003Research note: point-of-purchase display and brand sales18 cited
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