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Relationship Marketing in Corporate Legal Services · Study

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ArticleRelationship Marketing in Corporate Legal Services

Susan J. Hart1998

Article1998

Relationship Marketing in Corporate Legal Services

Susan J. Hart · Gillian Hogg

26 citations·0/0 files stored·Service Industries Journal

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1978The Rise of Professionalism: A Sociological Analysis.1977The Rise of Professionalism 1992Marketing Services: Competing Through Quality 1991Understanding Customer Expectations of Service 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface 1995The evolution of relationship marketing 1995Consumer Trade-Offs and the Evaluation of Services

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2007Consumer sophistication and the role of emotion on satisfaction judgments within credence services 2002Using the incomplete information framework to develop service provider communication guidelines

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Year1998

Typearticle

Published1998-07-01

VenueService Industries Journal

ISSN-L0264-2069

Languageen

Citations26

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1080/02642069800000032

openalex_workW1965787828

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