References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1978The Rise of Professionalism: A Sociological Analysis.2,953 cited
• 1977The Rise of Professionalism2,503 cited
• 1992Marketing Services: Competing Through Quality2,178 cited
• 1991Understanding Customer Expectations of Service1,403 cited
• 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
• 1995The evolution of relationship marketing1,033 cited
• 1995Consumer Trade-Offs and the Evaluation of Services774 cited
• 1996Relationship marketing: strategic and tactical implications581 cited
• 2003The Rise of Professional Society579 cited
• 1996Relationship marketing and imaginary organizations: a synthesis286 cited
• 1996Commercial and interpersonal relationships; Using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce285 cited
• 1996Relationship marketing in organizational markets: When is it appropriate?119 cited
• 1997Building relationship platforms in consumer markets: a value chain approach73 cited
• 1997The Evolution of Japanese Subcontracting