The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society

Abstract

In 2004, the American Marketing Association announced a new definition of marketing. This special section examines the implications of this definition for (1) scholarship—in particular, scholarship that addresses “marketing and society”—and (2) the role and responsibility of marketing in society.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 112 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.