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Strategic segmentation of a market · Study

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ArticleStrategic segmentation of a market

Santanu Roy2000

Article2000

Strategic segmentation of a market

75 citations·0/0 files stored·International Journal of Industrial Organization

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Merger and Competition Analysis Consumer Market Behavior and Pricing Digital Platforms and Economics

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References

1980A Model of Sales.1977Equilibrium Distributions of Sales and Advertising Prices 1984The Fat-Cat Effect, the Puppy-Dog Ploy, and the Lean and Hungry Look 1984Informative Advertising with Differentiated Products 1988Competitive Promotional Strategies 1977Mixed pricing in oligopoly 1992Price Leadership 1991Advertising in Competitive Markets

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2022When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly

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Year2000

Typearticle

Published2000-12-01

VenueInternational Journal of Industrial Organization

ISSN-L0167-7187

Languageen

Citations75

Files0 public / 0

ShelfMerger and Competition Analysis

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doi10.1016/s0167-7187(98)00052-6

openalex_workW1966232736

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