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Successful Export Marketing Management: Some Empirical Evidence
4 references·16 citing·50 second hopsampled
Successful Export Marketing Management: Some Empirical Evidence (1989)Successful Export Marketing Management: S…The Impact of Export Strategy on Export Sales Performance (1985)The Impact of Export Strategy…The Optimal Number of Response Alternatives for a Scale: A Review (1980)The Optimal Number of Respons…Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Reliability: A Review of Psyc…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Understanding the drivers of international performance for born global firms: An integrated perspective (2014)Understanding the drivers of …Strategic orientations of born globals—Do they really matter? (2008)Strategic orientations of bor…The role of past performance in export ventures: a short-term reactive approach (2007)The role of past performance …The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison (2005)The influence of internal and…Technology and export behaviour: A resource-based view approach (2005)Technology and export behavio…An inquiry into born‐global firms in Europe and the USA (2004)An inquiry into born‐global f…The relationship between entrepreneurship and international performance: the importance of domestic environment (2003)The relationship between entr…An empirical examination of factors influencing the internationalization of service firms (2003)An empirical examination of f…Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters (2002)Resources and capabilities dr…Technology, innovation capacity, and the export attitude of small manufacturing firms: a logit/tobit model (2001)Technology, innovation capaci…Effect of Variation on Knowledge Accumulation in the Internationalization Process (2000)Effect of Variation on Knowle…Internet marketing in the internationalisation of UK SMEs (1997)Internet marketing in the int…Determinants of export performance in a European context (1996)Determinants of export perfor…Empirical Research on Export Barriers: Review, Assessment, and Synthesis (1995)Empirical Research on Export …Successful Export Practice (1994)Successful Export PracticeDifferences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience (1994)Differences in Perceptions of…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Organizational Learning, Innovation and Internationalization: A Complex System Model (2013)Experience, age and exporting performance in UK SMEs (2015)The export performance of emerging economy firms: The influence of firm capabilities and institutional environments (2017)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Effect of National Culture on the Choice of Entry Mode (1988)Market Orientation: Antecedents and Consequences (1993)Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study (2003)The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters (2003)Export performance as an antecedent of export commitment and marketing strategy adaptation (2004)The Mechanism of Internationalisation (1990)Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors (1992)Small firm internationalisation: an investigative survey and future research directions (2001)International learning: antecedents and performance implications among newly internationalizing companies in an exporting context (2004)Five decades of research on export barriers: Review and future directions (2018)Strategy, structure, and economic performance (1974)INVESTMENT PERFORMANCE OF COMMON STOCKS IN RELATION TO THEIR PRICE‐EARNINGS RATIOS: A TEST OF THE EFFICIENT MARKET HYPOTHESIS (1977)Advances in international marketing (1992)The Theory of the Growth of the Firm (1995)The EXPERF Scale: A Cross-National Generalized Export Performance Measure (1998)Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Statistical Theories of Mental Test Scores (1969)Handbook of Industrial and Organizational Psychology. (1977)Survey research in operations management: a process‐based perspective (2002)Validation Guidelines for IS Positivist Research (2004)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Competitive Advantage of Nations (1991)Internationalization of Small and Medium-sized Enterprises (SMEs) and International Entrepreneurship: A Critique and Policy Implications (2007)Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs) (2018)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The Mid-Point on a Rating Scale: Is it Desirable? (1991)The Science of Asking Questions (2003)The effect of rating scale format on response styles: The number of response categories and response category labels (2010)The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)An Attempted Integration of the Literature on the Export Behavior of Firms (1978)The Decision-Maker and Export Entry and Expansion (1981)Entrepreneurs' relationships for internationalization: functions, origins and strategies (2004)Trade promotion and SME export performance (2006)Born global or born regional? Evidence from an exploratory study in the Costa Rican software industry (2008)Fifty Years of International Business Theory and Beyond (2011)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
  • 1980The Optimal Number of Response Alternatives for a Scale: A Review814 cited
  • 1985The Impact of Export Strategy on Export Sales Performance525 cited

Cited by

  • 2004An inquiry into born‐global firms in Europe and the USA420 cited
  • 1996Determinants of export performance in a European context396 cited
  • 1995Empirical Research on Export Barriers: Review, Assessment, and Synthesis361 cited
  • 2003The relationship between entrepreneurship and international performance: the importance of domestic environment342 cited
  • 2005Technology and export behaviour: A resource-based view approach336 cited
  • 1994Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience315 cited
  • 2007The role of past performance in export ventures: a short-term reactive approach314 cited
  • 1997Internet marketing in the internationalisation of UK SMEs296 cited
  • 2002Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters295 cited
  • 2008Strategic orientations of born globals—Do they really matter?

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277 cited
  • 1994Successful Export Practice274 cited
  • 2000Effect of Variation on Knowledge Accumulation in the Internationalization Process273 cited
  • 2014Understanding the drivers of international performance for born global firms: An integrated perspective269 cited
  • 2005The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison265 cited
  • 2003An empirical examination of factors influencing the internationalization of service firms255 cited
  • 2001Technology, innovation capacity, and the export attitude of small manufacturing firms: a logit/tobit model253 cited