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Institutional Advertising in Higher Education

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References

1995Strategic Marketing for Educational Institutions821 cited
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1987Strategic Marketing for Educational Institutions Strategic Marketing for Educational Institutions KotlerPhilip and FoxKaren F. A. (1985). Prentice-Hall, Inc., Englewood Cliffs, NJ 07632. 396 pp.69 cited

Cited by

2010Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education62 cited
2008Table of Contents26 cited
2002Attitudes About Marketing in Higher Education: An Exploratory Study22 cited
2015Marketing in the Australian higher education sector17 cited
2016Publicidad engañosa en educación superior: definiciones, regulación y una revisión de la publicidad en prensa escrita13 cited
2019Marketing Christian higher education in Canada: a ‘nested’ fields perspective13 cited
2009A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges11 cited
2008A higher education marketing perspective on choice factors and information sources considered by South African first year university students11 cited

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