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An Investigation on the Evaluation of the Factors Affecting Brand Love

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References

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1988Love and the Expansion of Self: Understanding Attraction and Satisfaction781 cited

Cited by

2021Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty128 cited
2020Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure111 cited
2016Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love99 cited
2020Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand89 cited
2020An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia89 cited
2015Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands Among Young Consumers81 cited
2019Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand80 cited
2021Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude75 cited
2017Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y74 cited
2021Studying the impact of food values, subjective norm and brand love on behavioral loyalty71 cited
2022Investigating Health and Fitness App Users’ Stickiness, WOM, and Continuance Intention Using S-O-R Model: The Moderating Role of Health Consciousness68 cited
2019Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context67 cited
2020The role of emotional structures in the relationship between satisfaction and brand loyalty58 cited
2020The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth56 cited
2015An investigation of antecedents and consequences of brand love in India49 cited
2021The role of brand love on bank customers' perceptions of corporate social responsibility49 cited