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A Service Perspective on IBM’s Brand · Study

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ArticleA Service Perspective on IBM’s Brand

Paul P. Maglio2010

Article2010

A Service Perspective on IBM’s Brand

Paul P. Maglio · Stefan Nusser

12 citations·0/0 files stored·Marketing Review St Gallen

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Service and Product Innovation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2003Evolving to a New Dominant Logic for Marketing 1995Building Strong Brands 2008On value and value co-creation: A service systems and service logic perspective 1993From value chain to value constellation: designing interactive strategy.2007Fundamentals of service science 2007Steps toward a science of service systems 2009The service system is the basic abstraction of service science 2010Toward a Science of Service Systems

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2012On modeling value constellations to understand complex service system interactions

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2012Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems Viewarticle · 8 shared references 2012On modeling value constellations to understand complex service system interactionsarticle · 8 shared references 2020Value-Constellation Innovation by Firms Participating in Government-funded Technology Developmentarticle · 8 shared references 2010Toward a Science of Service Systems Value and Symbolsarticle · 7 shared references 2014Service economy, knowledge, and the need for T-shaped innovatorsarticle · 7 shared references 2010Advancing Service Science with Service- Dominant Logic Clarifications and Conceptual Developmentarticle · 7 shared references

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Year2010

Typearticle

Published2010-12-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languageen

Citations12

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s11621-010-0098-2

openalex_workW1967595794

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