Intentions to Use Virtual Worlds: An Exploratory Study.

Jia Shen · Lauren B. Eder

10 citations0/0 files storedJournal of the Association for Information Systems

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Technology Adoption and User Behaviour Digital Games and Media Virtual Reality Applications and Impacts

Abstract

Virtual worlds are becoming increasingly sophisticated, showing potentials as the platform for a variety of collaborative activities in business. This study examines user’s intentions to use the virtual world, Second Life, and explores factors associated with the intentions. Based on the Technology Acceptance Model (TAM) and extended factors, a research model is proposed. The model is tested through a survey administered to business school students who have participated in Second Life. Preliminary results suggest that in the early stage of the virtual world participation, perceived ease of use has a stronger effect on user’s behavioral intention to make use of the system than perceived usefulness. Perceived enjoyment of participating in the virtual world also significantly affects perceived ease of use. Limitations and future research are discussed.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2004User Acceptance of Hedonic Information Systems1 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1 1992Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication 1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1 1996A critical assessment of potential measurement biases in the technology acceptance model: three experiments

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2012Team Collaboration in Virtual Worlds: Editorial to the Special Issue

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